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Students have designs on city’s next top attraction

Around 100 business and tourism students have embarked on an employer-led project to design a new visitor attraction for Oxford city centre.

The City of Oxford College students attended a presentation given by Laurie-Jane Taylor, the Manager of Oxford City Centre, to launch the exciting new project, sponsored by Oxford City Council. The project will run for three months and students will work in teams to design a new visitor attraction, before presenting their proposals to senior staff at the council.

Laurie-Jane’s presentation focused the students’ minds on the project by exploring the importance of a city centre and engaging them with the key challenges facing Oxford such as homelessness, road works and litter. She also shared her ambitions for Oxford’s city centre including the Westgate development, maximising public spaces and encouraging local people to use the city centre more frequently.

Laurie-Jane said: “I am so excited to be launching a project for the business and tourism students at City of Oxford College. I was inspired by the questions that they asked me during the presentation and it is great to be working with such fantastic future business minds. It is really encouraging to see Activate Learning adding projects like ours to the curriculum, I would have loved to have had an opportunity to study through projects like this when I was in education.”

Tom Houghton, who has just begun studying an Extended Diploma in Business Level 3 and is embarking on the project said: “I am really excited about this project as I have not done anything like this before, I am particularly excited about writing the business plan.”