Reading College IT students have teamed up with Waitrose for their ‘use of IT in business’ unit and are hoping to impress the major supermarket chain with their consultancy skills.
Waitrose is keen to stay at the forefront of technology to offer their customers excellent service and therefore must persistently strive to be innovative and update their systems. Waitrose staff visited Reading College to present the students with a real-life business challenge that they are currently facing. The company are planning to update their ‘QuickCheck’ feature, which allows customers to scan as they shop in store.
The IT students are now working on this project and are designing new features for the QuickCheck system through the integration of personal mobile devices, apps and geo location tracking. The students also need to consider how they might gather and utilise customer data, such as purchasing trends, to enhance customer experience. A select group of learners will get the opportunity to pitch their skills to IT, E Commerce and Business teams at Waitrose HQ in Bracknell later this term.
Preeti Vohra, Lecturer in IT said: “Working with Waitrose is a fantastic opportunity for our students. This project has been designed to mirror a real-life business challenge and our students are very excited about applying their knowledge and learning to act as IT consultants. It gives them a real incentive to research the latest technologies with a clear goal of impressing a major employer. I’m looking forward to seeing the innovative ideas they present to Waitrose.”